Permanent School Fund Logo Contest

PSF Brand Design

Four hundred forty-two Texas public high school students submitted 521 unique designs in the Brand the Fund logo contest. The goal of the contest was to create a logo for the Texas Permanent School Fund (PSF), a Texas treasure that traces its history back to 1845 when a new state constitution established a perpetual education fund. Through the continued prudence and diligence of the State Board of Education, today the PSF is the nation’s largest educational endowment and continues to fulfill its original mission: providing free textbooks to Texas students enrolled in the state’s school districts and charter schools.

However, it also does more. In addition to instructional materials, PSF support provides needed technology to Texas classrooms and supports overall public education funding. Since 1960, the fund has put more than $27 billion into our classrooms. The PSF also guarantees local bonds, saving taxpayers more than $150 million and ensuring that more bond funds go to school construction projects with less spent paying  interest. Unfortunately, most Texans have little or no awareness of this wonderful treasure.

The State Board of Education embarked upon an effort to raise the PSF’s public profile, and wanted students to be part of this effort. A five-member judging panel made up of a State Board of Education member, a Permanent School Fund administrator, and three graphic artists reviewed the 521 entries and narrowed the field to 10 finalists.

The State Board of Education reviewed the finalists and selected a winner and runner-up, pending legal review. Lawyers are reviewing the final designs to make sure there are no trademark conflicts.

The winners of the contest will be announced during the next board meeting on Feb. 1. The winner will receive a cash prize of $3,000 and the runner-up will receive a $1,000 prize. Funding for the awards have been raised by individual contributions from the board members themselves.


Learn more about the Permanent School Fund:

Brief history (PDF, 376 KB)

 Brief history  (text)

Annual Report

Bond Guarantee Program  

  Brand the Fund contest rules